Certification in Digital Marketing
Learn SEO, paid ads, social media marketing, and analytics with a hands-on digital marketing certification designed for real-world application.
₹40,000₹35,000
View DetailsDiploma in Digital Marketing
Digital Marketing Diploma Course | Learn SEO, PPC & Social Media
Upgrade your career with a Diploma in Digital Marketing. Master SEO, paid ads, social media marketing, and performance tracking with practical exposure.
Course Details
Syllabus & ModulesCourse Duration
1 yearCourse Fee
₹65,000Job Oriented
Placement SupportAbout the Programme
The Diploma in Digital Marketing is a focused, intensive 1-year programme that covers the core disciplines every digital marketing professional needs to operate effectively. It does not try to be comprehensive at the cost of depth — it covers what you actually need for your first professional role, and it covers those things properly.
By the end of the year, students have worked directly with the tools and platforms used daily in agencies and marketing teams. They have planned and executed real campaigns. And they graduate with a documented portfolio of work that demonstrates what they can do — not just a credential that says they attended.
This digital marketing course covers:
SEO foundations: keyword research, on-page optimisation, and technical basics
Google Ads: campaign structure, bidding, ad copy, and performance review
Social media marketing: organic strategy and Meta Ads execution
Content marketing: writing for digital, visual content planning, and platform-specific formats
Email marketing: list building, campaign creation, and basic automation
Analytics: GA4, Search Console, and platform reporting — reading data and making decisions
Practical project: a full mini-campaign documented and presented as a portfolio piece
- Students who have completed Class 12 and want to start a digital marketing career within a year
- Graduates from any discipline who want to move into digital marketing roles
- Working professionals seeking structured digital marketing training alongside or after current employment
- Individuals who have looked at online digital marketing classes but want a proper programme with mentors
- People interested in the digital marketing best course option at 1-year commitment level
- Students who plan to use the Diploma as a bridge into the full B.Voc degree
- 1-year structured digital marketing training — full curriculum, not a topic sampler
- Hands-on work with Google Ads, Meta Business Suite, GA4, SEMrush, and Canva from Semester 1
- SEO, SEM, social media, content, email, and analytics — all covered in a single year
- Practical campaign assignments every month — you build your portfolio while you study
- Practitioner instructors who bring current industry examples into every session
- Credential in association with Kalinga University — not just a private course certificate
- Pathway into B.Voc Year 2 for students who want to continue
- How digital marketing works: channels, ecosystems, and the customer journey
- Website basics: structure, UX, and why it matters for every marketing channel
- Introduction to content creation: writing, images, and short video for digital platforms
- SEO: keyword research, on-page optimisation, meta tags, internal linking, and basic technical SEO
- Google Ads: campaign types (search, display, shopping), ad groups, bidding, and quality score
- Google Analytics 4 and Search Console: understanding traffic sources and performance data
- Organic social: content calendars, posting strategy, and community engagement
- Meta Ads Manager: audience targeting, creative formats, campaign objectives, and reporting
- Instagram, LinkedIn, and YouTube: understanding what works on each platform
- Email marketing: building lists, writing campaigns, designing sequences, and reviewing performance
- Analytics in practice: GA4 dashboards, conversion tracking, and interpreting campaign reports
- Capstone: end-to-end digital marketing mini-campaign for a real or simulated brand
- Portfolio documentation and project presentation
- SEO audit of a real website with a written recommendations report
- Google Ads campaign: built, activated, and reviewed against performance targets
- Social media content calendar and a Meta Ads campaign created and analysed
- Email marketing campaign: designed, written, and reviewed for deliverability and engagement
- Capstone: full digital marketing mini-campaign from strategy to execution to results
Download Our Course Curriculum
Get the complete syllabus and module breakdown for Diploma in Digital Marketing.
Get curriculum by emailFAQ
For entry-level digital marketing roles — SEO executive, social media executive, content executive, PPC assistant — a well-structured 1-year Diploma with real project work is a credible qualification. It is not a path to a senior role on day one, but it gives you the skills and portfolio to compete for entry positions. From there, experience and continued learning determine how fast you progress. Many Diploma graduates continue into the B.Voc to build further.
The Diploma covers SEO, Google Ads, social media marketing (organic and paid), content creation, email marketing, and analytics — spread across two semesters. Semester 1 focuses on search marketing and digital foundations. Semester 2 moves into social media, email, analytics, and a capstone campaign project. Every topic is taught through a combination of theory, live demonstration, and hands-on assignments using the actual platforms.
Yes. The Diploma is the formal Year 1 exit point of the B.Voc in Digital Marketing. If you complete it and decide to continue, you enter B.Voc Year 2 directly. No content is repeated. The transition is seamless by design — your Diploma year is Year 1 of the degree programme.
Online resources — YouTube, Coursera, Google's own training library — are genuinely useful and widely used by professionals. The difference is structure, accountability, and validation. In this programme, someone is guiding your progression, reviewing your project work, correcting your understanding before it calculates incorrectly, and certifying your completion. The credential carries institutional weight that a self-completed online module does not.
Yes. Innotech Eduhub is based in Kolkata, and the Diploma in Digital Marketing is delivered from our campus. If you have been searching for a digital marketing course near me in Kolkata, this programme is a local, classroom-based option with full infrastructure — not a remote or hybrid delivery that relies on you motivating yourself through a screen. Contact us for directions and a campus visit.
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View DetailsStudent achievements
What Students are Saying
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Arjun Mehta
Data Science Graduate
★★★★★
The depth of the Data Science program at Innotech genuinely surprised me. Every module was tied to a real business scenario. I stopped thinking like a student and started thinking like an analyst. I secured a role at a top analytics firm before I even officially completed the course.
Placed atAnalytics Firm
7 LPA
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Sriya Das
B.Voc Student (Cyber Security)
★★★★★
The practitioner-led approach at Innotech changed my entire perspective. I wasn't just learning Python code; I was learning how to solve real business problems. Within months of finishing the module, I secured a role in a top analytics firm.
Placed atCyberShield Technologies
6.5 LPA
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Rahul Chatterjee
Farm Machinery Student
★★★★★
What I love about Innotech is the flexibility. The Multiple Entry and Exit system allowed me to gain my Diploma while working part-time. The curriculum is so relevant that I felt like a pro from my very first day on the job.
Placed atAgriTech Solutions
5 LPA
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Debashree Roy
B.Voc Robotics & Farm Technology
★★★★★
Finding a course that covers both advanced robotics and farm-tech in Bengal was a game-changer. The hands-on training with actual machinery gave me the confidence to start my own consultancy. Innotech truly delivers on its promise of industry readiness.
Placed atSelf — Agri Consultancy
Independent
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Priya Banerjee
PG Diploma in Data Analytics
★★★★★
I came from a commerce background with zero coding experience. Innotech's structured PG Diploma built my skills from the ground up. The placement team was proactive and I landed a data analyst role within six weeks of completing the program.
Placed atInfosys BPM
5.8 LPA
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Soumik Ghosh
B.Voc Software Development
★★★★★
The live project exposure at Innotech is what sets it apart. I wasn't working on hypothetical assignments — I was solving real problems for real clients. That experience is what got me placed at a product company straight out of my second year.
Placed atTechMinds Pvt Ltd
6.2 LPA
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Tanisha Mukherjee
Certification in Digital Marketing
★★★★★
I was managing a small family business and needed to bring it online. Innotech's digital marketing certification gave me exactly the practical skills I needed. Our business revenue increased significantly within three months of applying what I learnt.
Placed atFamily Business — Online
Self-employed
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Ritesh Mondal
Diploma in Industrial Automation
★★★★★
The lab facilities at Innotech are genuinely industry-standard. Working on actual PLC panels and SCADA systems meant I could walk into my job on day one and contribute immediately. My employer told me I was the most job-ready candidate they had interviewed.
Placed atSiemens India
5.5 LPA
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Ananya Chakraborty
B.Voc AI & Machine Learning
★★★★★
The faculty at Innotech are currently active in the industry — they bring real problems into the classroom. The AI curriculum was updated with the latest frameworks, which made a huge difference when I appeared for technical interviews. I got three offers and chose the best one.
Placed atWipro AI Lab
8 LPA
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Krishnendu Pal
Certification in Cloud & DevOps
★★★★★
I used the Multiple Entry and Exit option to complete my AWS certification first and start working, then returned to finish the full Diploma. This flexibility is something no other institute in Kolkata offers. Innotech genuinely respects that students have lives outside the classroom.
Placed atAmazon Web Services Partner
7.5 LPA
Placements
Our Students Are Placed in Reputed Firms
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Innotech Eduhub students come with strong fundamentals and are ready to contribute from day one. We have hired multiple candidates from their placement drives.
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Innotech Eduhub students come with strong fundamentals and are ready to contribute from day one. We have hired multiple candidates from their placement drives.
What Our Recruiters are Saying
Our placement assistance and industry tie-ups help students land roles at leading companies. Hear from recruiters who have hired from Innotech Eduhub.